HYPER ISLAND CAMPAIGN

It started with HI — Fab 4 created an international campaign for Hyper Island that will run throughout 2025 on their social media channels (Instagram & Linkedin) and website. The brief centered around developing a campaign that highlighted Hyper Island’s unique selling points—The Hyper Island Way, Diversity, and Closeness to the Industry. 

The homonym of HI working as a greeting and an acronym for Hyper Island became the foundation for our message ”It started with HI”. Our creative concept focused on how Hyper Island as a school opened door to a change of career direction, how attending the school can elevate your professional life, and shape you for the future.

For the campaign we made mockups for print ads and social media posts, merchandise, and the videos that the marketing team launched as-is. The campaign is currently extended where we are making 2 additional alumni portraits.