We created a campaign for El Taco Truck called ”You could do this…or that”. The idea builds upon that making tacos can be tedious, frustrating and dangerous. Making your own salsa, getting old avocados, or shredding your own cheese, are all time-wasters, that El Taco Truck can help you save time on.

We created a full-scale mockup campaign which included print ads, social media posts, a website landing page, where you could take a test to find which sauce would fit your tastebuds. And even a store activation with a spin wheel. The client loved the campaign so much that they began discussion of making the campaign a reality.